Mr Organic was created by three friends, Valerio, Kostas and Carlo in 2009. These guys had a vision of a positive approach to every stage of our food production and beyond.
For them, organic didn't just mean food free from pesticides and harmful chemicals, but also a way of life - with respect and care for the nature and everyone involved in making their wholesome, yummy food.
Their story goes back three generations to Valerio's grandfather who started producing tomatoes in Italy. This family business was then converted to a fully organic production and now works closely with other local farmers to harvest their own organic tomatoes for their award-winning products.